AITO M9 leads the high-end development of Chinese auto brands

In the Chinese market, the price collapse of traditional luxury cars is like a storm that has swept across the country, forcing people to re-examine the way for high-end brands to gain a foothold in the new era.

In sharp contrast to the more than 50% drop in traditional luxury car brands, the sales volume and average price of Hongmeng Zhixing's products have achieved a double growth against the trend. Only six months after the release of AITO M9, the cumulative number of large orders has exceeded 100,000 units; and the average price of AITO brand terminals has reached around 400,000, of which the average price of AITO M9 terminals has exceeded 550,000.

In the fierce price war, either you have extraordinary control over the entire industry chain and achieve extremely low-cost operations; or you have unique hard-core technology to bring users an excellent experience beyond expectations. Obviously, AITO M9, which insists on "value", chose the latter, thus mastering the market pricing power. For Hongmeng Zhixing, sales volume is only the first step. What is more important is to lead Chinese auto brands to a broad space for high-end development.

AITO M9 continues to sell well and breaks the high-end market

The owner group of AITO M9 is mainly concentrated in the post-80s and post-90s, most of whom are leaders in their respective industries and have considerable incomes. Many of them are merchants or entrepreneurs, celebrities, and athletes in traditional industries, such as Zhou Hongyi, Yu Hewei, Wang Hao, and Liu Yijun, who are well-known to the public, are AITO M9 owners.

From the data of additional purchases and replacements, in terms of the source of additional purchases, owners of luxury brands such as Mercedes-Benz, BMW, Audi, Porsche, and Land Rover have become an important additional purchase group for AITO M9. In terms of replacements, in addition to owners from traditional luxury brands, 14% of BYD owners have chosen AITO M9. Combined with the data that the average driving experience of AITO M9 owners is 11.4 years, AITO M9 users have very rich car experience. This means that with the rise of China's own brands, more and more car owners are beginning to pay attention to and accept high-quality domestic cars.

At present, AITO M9 "wild salesmen" represented by the well-known actor Yu Hewei are spreading word-of-mouth fission on various social platforms. Many car owners even posted videos expressing their willingness to pay out of their own pockets to become "wild salesmen" of AITO M9 and recommend more users to join the AITO family. This spontaneous breaking circle phenomenon can be said to be "a precedent" in the domestic automobile industry.

The extremely high NPS (Net Recommended Score) has brought phenomenal sales growth to AITO M9. The six-month release of the large order of over 100,000 broke the sales record of luxury brand models in the Chinese automobile market. The latest weekly data shows that AITO M9 has won the first place in sales of models above 500,000 for 9 consecutive weeks, continuing to beat Audi A6L and Mercedes-Benz E-Class. It is worth mentioning that AITO M9 is the only self-owned brand model on the top ten list of luxury models above 500,000.

At the same time, the delivery capacity of AITO M9 is also amazing. According to official data, AITO M9 delivered 15,875 units in May, more than twice the BMW X5, and firmly sat on the No. 1 sales of luxury cars above 500,000 in the domestic automobile market regardless of body form or energy form.

After five years of investment, 30 billion yuan has been invested. With the hot sales of AITO as a symbol, Hongmeng Intelligent Driving has ushered in the dawn of profitability. Yu Chengdong once said in public that "not price but value" and redefined luxury cars with technological luxury. Behind this value is the pursuit of quality that Huawei still adheres to after crossing over to the automotive industry.

As a world-leading ICT solution provider and a leading enterprise in the field of digitalization, Huawei began to invest in automotive intelligence and networking technologies as early as 10 years ago, with annual R&D investment reaching more than 10 billion yuan and direct R&D personnel reaching 7,000 people. Among them, in recent years, 5,000 R&D personnel have been continuously invested in intelligent driving technology and solutions; thousands of R&D personnel have been continuously invested in intelligent cockpit, intelligent electric, intelligent vehicle control and intelligent vehicle-mounted optical products to ensure that the "five major intelligent technologies" of intelligent driving, intelligent cockpit, intelligent electric, intelligent vehicle control and intelligent networking are autonomous and controllable, which is the indestructible technical "moat" of Hongmeng Intelligent Driving.

Based on an autonomous and controllable technology system, this continuous innovation capability has become a powerful driving force for Hongmeng Intelligent Driving to continue to explode. At present, AITO M9 is the only product equipped with Huawei's full stack of smart car technology. With the release of Hongmeng Zhixing's first executive luxury flagship sedan Xiangjie S9, the "double 9 flagship" combination of AITO M9+Xiangjie S9 is aimed at the Chinese luxury car market, making the top luxury cars "made in China" a reality.

The penetration rate of new energy vehicles in China has exceeded 50%. The current automobile market has entered the stock era. At the same time, changes in user demand have inspired car companies to drive the continuous advancement of intelligent driving experience with technological innovation.